Product: Smart Collars for Monitoring a Cow’s Health and Reproduction Founders: Meir Rabinowitz, Eyal Brayer, Danny Cohen, Avi Mor Company: SCR (Acquired by Allflex) Year of Development: 2005
Dairy farming in the 21st century involves many challenges. If in the past, dairy farmers were familiar with every cow and knew how it was feeling, today, with the significant growth in the number of cows on the farm, this is no longer possible.
Nevertheless, the farmers must adhere to strict standards of supervision and milk quality, the cows’ living conditions, their health and welfare. The Heatime® system, developed by SCR, helps the farmers meet these challenges and satisfy the growing demand for milk while maintaining the cows’ welfare.
Heatime is an advanced system for monitoring cow health and reproduction. Since the first model’s global success in 2005, this system has constituted an international breakthrough in the field of dairy management. It is considered the most advanced monitoring system available today and is installed in tens of thousands of dairy farms in approximately 50 countries worldwide. The system is based on the unique neck collars developed by SCR, that monitor the cows’ activity and health and transmit the data to the management system on the farmer’s computer and smartphone. In this way, the Heatime system provides useful real-time data at every point on the farm.
For the dairy farmers, this is a dramatic and wide-reaching innovation. It enables the famers to track the cow’s fertility and general health – whether it needs medical treatment, whether it is in heat, when it will ovulate, how it feels after calving etc.
The system analyzes the data and supplies the farmer with reports, graphs and real-time alerts. The company is continuing to enhance and develop the system while using advanced technology including sophisticated hardware, communications and algorithms, mobile apps, cloud servers and large-scale data
analysis.
Since the 1970s, the Israeli company SCR has been engaged in the development, manufacture and marketing of systems for monitoring cow health and reproduction and advanced milking systems for dairy and cattle farms. The company was founded by Meir Rabinowitz, Eyal Brayer, and Danny Cohen – young electronics technicians fresh out of the I.D.F. Their first meeting with the dairy farm world was accidental but it has since yielded original technological solutions that benefit dairy farmers worldwide.
At the beginning of 2015, SCR became part of the global Allflex group with nearly 300 employees producing and exporting value worth hundreds of millions of shekels every year.
