Product: Vehicle Location and Protection System Developers: Tadiran Ltd. Company: Ituran Year: 1995
Some of history’s greatest inventions and discoveries have happened unintentionally. Tadiran’s attempt to develop a type of “black box” for locating pilots in distress became, by chance, a system that supplies advanced location and protection services for vehicles and drivers. The unique technology purchased by a group of investors led by Izzy Sheratzky was developed into a range of complementary services the main purpose of which is to fight and eradicate theft of vehicles, merchandise and heavy equipment.
The product was a huge innovation in the civilian motor vehicle market. The protection system, that provides knowledge of a vehicle’s precise location, constituted a solution, both for the vehicle owners and for insurance companies who sought to reduce their exposure to vehicle theft and to benefit from the locating capability.
Ituran’s protection and location solution is based on advanced protection technology that includes an encoded transmitting unit in the vehicle and the support of a national control center that operates 24 hours a day. At the same time, an enforcement unit operates in the field, cooperating fully with the security forces and the Israeli police force when required. Ituran, which holds the world record for the rate of frustrated thefts, has developed additional theft preventative options, including analysis of illegal vehicle activity and alerts regarding activity that digresses from the vehicle’s routine pattern.The Ituran system also provides different customers with driving behavioral indices that enable knowledge and identification of the drivers’ tendencies. Among others, this information is useful to insurance companies, vehicle fleet managers, and worried parents.
Ituran is also considered a pioneer in the field of the connected vehicle technology, with a smart system that enhances the driving experience and offers features in the fields of service and entertainment as well as vehicle safety, operation and maintenance, via a vehicle multimedia system and mobile app.
Ituran is traded on the NASDAQ and employees 1700 people.
