Product: An Interactive Content Creation Platform Developers: Shaul Olmert and Tom Pachys Company: Playbuzz Start of Development: 2012
User engagement is key in the age of the internet. With an ever-growing supply of information and content, the battle for readers’ attention is becoming increasingly difficult. Everyone is looking to address challenges such as short attention spans and content flooding. In 2012, an Israeli player by the name of Playbuzz entered and revolutionized the scene.
Playbuzz is a state-of-the-art platform for the creation of interactive, innovative content. Founded by Shaul Olmert and Tom Pachys, Playbuzz quickly managed to insinuate itself among leading players in the industry. Its innovative platform (Playbuzz.com) offers media outlets and publishers the ability to create, distribute, and monetize interactive content.
Playbuzz has set its sights on transforming the manner in which content is created and consumed worldwide. It has reinvented content tools such as videos, polls, quizzes, etc., offering them to content creators to help them adapt their message to current modes of information consumption.
Today, over 16,000 publishers and brands use Playbuzz platforms in an effort to boost user engagement, increase exposure, and of course, maximize profitability. The company also creates sponsored campaigns to publish interactive branded content for leading brands.
Every minute, an interactive article is created using Playbuzz. Content created using its platform reaches hundreds of millions of users a month. Impressive accomplishments in the field of content can be seen in the analytics. For example, 70-90 percent of people reading Playbuzz content read it all the way through, in contrast with the media industry average of just 16 percent.
Moreover, users spend an average of 2-4 minutes reading Playbuzz items, compared to the 15 seconds industry standard.
Playbuzz currently employs over 150 people. In addition to its Tel Aviv offices, the company has offices in New York, London, Hamburg, Sao Paulo, Moscow and Los Angeles.
