Product: Innovative Gas-Assisted Injection Molding Technology Company: Keter Plastics Year of Foundation: 1948
“Take a seat” is an offer you are likely to hear upon entering most Israeli homes. Whether inside the house or out in the garden, there is a good chance that the chair you sit on is manufactured by Keter. Established in a small Jaffa workshop by the Sagol family in the same year as the state of Israel, today Keter is a global enterprise offering an impressive range of home and garden furniture solutions.
The diverse world furniture market underwent a change in trends at the beginning of the 21st century however Sami Sagol, the company’s owner, perceived the shifting trends as an opportunity and instructed the Keter development team to come up with a new and broader line of products that would be not only innovative and eco-friendly but also reasonably priced. One of the areas identified was that of Rattan-style furniture.
Rattan-style furniture appears to be like the traditional wicker style furniture, but today is actually manufactured using plastic injection technology, thereby making it more durable and affordable than the original wicker furniture. The vision of the R&D team was to create new technology in the resin injection molding. By 2010, following long months of intense research and experimenting, the team was able to come up with an innovative method that transformed not only Keter’s products portfolio but also, the manner in which household and garden furniture is manufactured all around the world.
The development was patented worldwide and today, the rattan technology is being sold all over the world, introducing over 120 different products in more than 50 countries. This technology has created a turnover of over 1 Billion dollars in the last few years across the different category groups in Keter.
Keter Plastics, today part of the Keter Group, has become a global enterprise. The Group operates 18 factories and two distribution centers in nine countries and its products have been recognized with international awards. Keter currently has over 4,500 employees.
