Well before robotic vacuum cleaners became Israelis’ favorite home appliance, Shai Abramson and Udi Peless had a clear vision: a series of completely autonomous products that would perform our repetitive home chores such as washing the floor, dusting, and mowing the lawn. In 1995, the two founded the Friendly Robotics company and decided to focus on a robotic lawn mower as the first product it would manufacture.
The Robomow prototype was displayed at a large gardening exhibition in England in 1997. Mass production and marketing commenced in 1998. The brand gained success almost immediately among garden owners thanks to the daily and entirely independent care that it lavished on the home lawn.
The Robomow doesn’t make do with just constant mowing of the lawn - it also grinds the cuttings and uses them to fertilize the garden, thereby saving the owner the need to remove them.
Operating on a battery, the Robomow is extremely quiet and can also operate at night. It also saves water, is friendly to the environment, and is non-pollutive.
This Israeli technology has come at an opportune time for a market that is characterized by constant growth. Robomow products are considered the best in the world by virtue of the fact that they are simple to install and use, possess a strong motor, and are durable for years.
In recent years, the company has offered its clients the possibility of managing the communication with the robot via a mobile app. In addition to remote control of the robot, using the app enables the companies service team to provide support and diagnose problems from afar.
Today, Robomow is sold in approximately 20 countries and mows about 300 thousand gardens around the world. In 2018, the company is expected to manufacture 50 thousand lawn mowers. Following ups and downs throughout the years, Friendly Robotics was sold in 2017 to the American corporation MTD and became the corporation’s Robotics Division while maintaining the development center and production facility in Israel.
